
But while early women’s razors differed little from men’s (except for their pink handles and delicate names), today’s look significantly different because they are designed to perform a much different task, according to Kevin Powell, director of the Gillette Technology Center in Britain. Gillette marketed the first women’s razor, Milady Décolletée, in 1915, and in 1975 introduced the first women’s disposable, the Gillette Daisy, which it still sells. Schick, a division of Energizer Holdings, makes the four-bladed Quattro for Women and declined to comment on its next move. Gillette is marketing the first five-blade razor for women.

In all, there are 35 patents pending or granted that cover the product’s technologies, designs and manufacturing processes. In addition to the five blades, it has a soft rubber handle and instead of the moisturizing strip above blades on many razors has upgraded to an oval-shaped Ribbon of Moisture that completely encircles the blades. The Venus Embrace has some slick design innovations. “Every woman can be the goddess of something, because this allows you to be your most feminine self.” “Now we’ve given women the permission to reveal her own goddess,” said Gro Frivoll, who has worked on the Venus account at BBDO for eight years. ADAPTIVE DESIGN: These razor refills have a pivoting head that adjusts to your curves, including ankles and knees.In one advertisement, a leggy woman running with a jogging stroller is the “Goddess of Trailblazing ” in another, a woman sending a text message is the “Goddess of Communication.”Īds will appear in publications like Marie Claire, Allure, InStyle and Us Weekly and television spots will run on both network and cable, including during the Academy Awards on ABC this Sunday.EFFICACY: This female razor's diamond-like blade coating and ribbon of moisture bring a smooth glide to every stroke, closely cutting hair with ease.ERGONOMIC HANDLE: Designed with a soft-grip gel to comfortably fit your hands.DURABLE DESIGN: Each blade refill lasts up to one month (based on twice/week shave) just use and replace when you're ready for a new one.5 BLADES FOR A LASTING SMOOTH: These women's razor refills have 5 blades to deliver an extra smooth shave that lasts.Did you know that any Venus blade refill fits any Venus razor handle (except Simply Venus and Venus Pubic Hair Razor)? Shave your way without buying a whole new Venus handle. These razor refills have a pivoting head that adjusts to your curves, including ankles and knees. The blade's water-activated ribbon of moisture helps protect from nicks and cuts. These female razor blades cut hair closer to the skin, for a longer-lasting smooth (vs Venus Smooth 3 bladed razor for women).

Each blade refill lasts up to one month (based on twice/week shave) just use and replace when you're ready for a new one. The razor handle is designed with a soft-grip gel to comfortably fit your hands. These razor refills have 5 diamond-like coated blades for an extra smooth shave that lasts. Venus Extra Smooth women's razors deliver a close, controlled shave. From handles designed for a comfortable grip to pivoting heads that contour to curves, Venus razors are designed to help reveal touchably smooth skin.


Venus female razors for women are designed with a woman's body in mind.
